Pharmaceutical Marketing Seminar

PUA’s Faculty of Pharmacy organized a seminar focusing on the use of artificial intelligence in pharmaceutical marketing. The seminar, presented by Dr. Rania Mohsen, a medical marketing and brand strategist, covered key topics related to pharmaceutical marketing, including effective strategies and the promotion of well-known brands. Dr. Mohsen highlighted the significance of utilizing modern technologies, such as artificial intelligence, to strengthen a brand’s presence in the commercial market and enhance its competitive edge.

The seminar was attended by Dr. Sameh Younes, Faculty’s student activities coordinator, and numerous students from the faculty, who expressed great interest in the topic. The students actively participated in the discussions, contributing to a dynamic and engaging session.