PUA’s Faculty of Mass Communication held a lecture entitled “Creativity in Digital Content“, under the supervision of the Student Activities Department. The lecture was delivered by Mr. Ahmed Bassiouni Noah, a journalist at the Middle East News Agency (MENA). Mr. Noah tackled the topic of writing and editing digital content, in addition to writing and designing across digital platforms. In addition, he reviewed the stages of writing development, starting from newspapers and magazines to digital websites and blogs, and focused on the foundations of writing digital content and the conditions that achieve innovation and attractiveness.

Furthermore, he addressed points related to building identity, distinction, and the positive impact of content on the audience, stressing the importance of attracting attention so that digital content becomes an effective means of achieving success in the digital web world. The lecture received wide interaction from students, as it provided valuable insights into creativity in the digital field.