With rapid advancements in packaging design, innovation and sustainability have become key pillars of this dynamic industry. In this context, and as part of its second “Green Pharos” campaign, PUA’s Faculty of Arts and Design held a distinguished seminar titled “Packaging Design: Between Interactivity and Sustainability.” The event aimed to raise awareness and foster knowledge exchange on the latest trends shaping the packaging industry.

The seminar attracted a diverse group of students and industry enthusiasts, who explored the challenges and opportunities in designing interactive and sustainable packaging solutions. Discussions centered on cutting-edge design techniques that enhance user experience, alongside strategies for integrating sustainable materials to minimize environmental impact.

Featuring insightful presentations by design experts, the seminar provided a valuable platform for participants to discover innovative solutions that contribute to the evolution of packaging design. This initiative aligns with PUA’s commitment to delivering high-quality education that keeps pace with global advancements in art and design, while actively bridging the gap between students and emerging industry trends and technologies.