The Pharmacy Students Union at Pharos University in Alexandria (PUA) organized a workshop on “Pharmaceutical Branding”. The workshop was presented by Dr. Rana Abdel Mohsen, a distinguished PUA’s pharmacy graduate, a pharmaceutical and medical marketing expert, and a UN women’s entrepreneurship consultant.

The workshop addressed several key topics, including the importance of pharmaceutical brands and their vital role in pharmaceutical marketing, alongside the fundamentals of building strong brands within the pharmaceutical industry.

The event witnessed significant interaction from students, faculty members, and teaching assistants, reflecting the relevance of the topic. At the conclusion of the workshop, the Faculty awarded Dr. Rana with a certificate of appreciation for her insightful presentation. Further, attendees expressed their satisfaction with the workshop’s content and emphasized their interest in hosting more events of a similar nature in the future.